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Sales and Marketing Planning

Want to increase sales?

  • Are your Customer Relationship Management Processes (CRM) robust and well defined?

  • Are you constantly thinking about the best and most economical ways to reach new customers?

  • Are you focused on ideas that will make your current customers more loyal?

  • Are you leveraging IT to maximize sales and marketing effort?

If you need help with any of the above, a Sales and Marketing Plan would be the right choice for your business.

The objective of the Marketing Plan is to:

1. Analyse
The current position of the market and where the business is positioned within it, using market research, customer definition and competitive position

2. Plan
Compile a strategic focus and strategy that will position the Company competitively and profitably. Content would include market-product/service objectives, strategic focus and the marketing mix

3. Action
Translate the analysis into an Action Plan. i.e. Establish a budget, organise, campaign development, implement and monitor results

The resultant report will provide a meaningful and manageable cohesive Marketing Plan that may be used to focus marketing activity and target sales effort.

The plan will align the marketing objectives with the strategic focus of the business and the sales objectives that are required to be achieved.

A simple Sales Plan would be developed from the Marketing Plan that would include territory and product management and sales budgets.

Sales Planning including Customer Relationship Management (CRM) and the use of IT particularly web presence and customer interface processes may be specifically examined if required. - Please do not hesitate to ask for more information.


We Improve Business Performance.

Specialist in Change Management and Operational Performance


Please contact us for more information.

Call us on 01440 785 358

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