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Sales and Marketing Plan

Want to increase sales?

  • Are your CRM (Customer Relationship Management) processes robust and well defined?

  • Are you constantly thinking about the most effective ways to reach new customers?

  • Are you focused on ideas that will provide more value for your customers and build loyalty and satisfaction?

  • Are you leveraging IT to maximize sales and marketing effort?

If you need help with any of the above, a Sales and Marketing Plan would be the right choice for your business.

The objective of the Marketing Plan is to:

1. Analyse
The current market served and where the business is positioned within it. Using market research, identify customer profiles and competitor positioning.

2. Plan
Compile a strategic focus and strategy that will position the Company competitively and profitably. Content would include market and product/service objectives, the strategic focus and the overall marketing mix.

3. Action
Translate the analysis into an Action Plan. i.e. Establish a budget, organise resource, develop campaigns, implement and monitor results.

The resultant report will provide you with a meaningful, manageable and cohesive Marketing Plan, that may be used to focus marketing activity and target sales effort.

The plan will align the marketing objectives with the strategic focus of the business and the sales objectives that are required to be achieved.

A Sales Plan would be developed from the Marketing Plan and this will include, in addition to sales budgets, territory and product management.

The use of IT, particularly ERP or MRP systems and the CRM interfaces may be specifically examined if required. - Please do not hesitate to ask for more information.


We Improve Business Performance.


Please contact us for more information.

Call on 01440 785 358